In 2021, to celebrate the auspicious year of the Ox, the client planned to launch a special new year gift box for students. The goal was to promote their stationery supplies while extending heartfelt wishes for the upcoming school year. Tasked with bringing this vision to life, I crafted an illustration and designed various collateral products to complement the gift box.

Regrettably, unforeseen shifts in the client’s marketing strategy led to the decision not to proceed with the release of the gift box to the market. Despite this unexpected turn of events, the experience was incredibly rewarding, providing valuable insights for future collaborations.