Super Mecha Champions is a third-person, mecha battle royale game developed by NetEase Games, featuring an urban comic style. In this game, players gather in Alpha City as mecha pilots to battle against each other and claim the championship title.

Collaborating with both the game design and marketing teams, we crafted new visual guidelines aimed at refining and refreshing the game’s visual identity. My responsibilities included conducting visual research, presenting competitor analysis, aligning design directions, and creating visual proposals in collaboration with the team. The resulting designs were developed as editable templates, empowering the marketing team to seamlessly introduce new characters and skins while maintaining visual consistency.