Swiss design Motion Posters


This project is a personal iterative redesign practice of a striking Swiss design poster, originally released around 2008. The original poster is simple and strong. It exemplifies the principles of the International Style, emphasizing simplicity, legibility, and objectivity.

The concept of this iterative practice is dynamic evolution. To explore this concept, I embarked on redesigning the poster fifty times, each iteration exploring new perspectives and variations. The culmination of this process resulted in the creation of a video and a series of animated posters, serving as the final deliverables of the project.

Instructor  Kristen Coogan
Design  Ziqi Cai

Poster, Motion

The Original Poster (2008)

Iterative Process

Motion Posters

This project is not for commercial use.
©️ 2024 Ziqi Cai